prostheticknowledge:

Tumblr as a City, With Residents, Events, and … a Newspaper?

The Atlantic has a story about Tumblr having it’s own news site, about itself and it’s community:

About 40 percent of Americans go online to get their news. The Internet is where they find out about the latest machinations of our political leaders, read reviews of a movie they’ve been curious about, or check the weather. In short, we go online to read about what is going on offline.

But a lot happens online these days. It may be all bits and volts, but it’s not other-worldly. And that’s why a new effort by the good people at Tumblr is so exciting. Their plan, as reported in The New York Times, is to create a news site for the things that happen in the Tumblrverse. They’ve hired Chris Mohney of BlackBook Media and Jessica Bennett of the Daily Beast as editor in chief and correspondent, respectively.

Mohney describes his editorial vision for the site by comparing Tumblr to a city of 42 million (the number of Tumblrs — bigger than the population of Tokyo), and he’s got to cover what happens in that city — its ideas, trends, and, even, events.

More Here

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The Atlantic

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